Writer · Marketer
I tell stories that matter.
I lead content strategy for a digital mental health company and ghostwrite thought leadership for mission-driven brands.
I write Steeped in Wellness, a newsletter navigating women’s health and mental health, motherhood, and the creative pursuit.
I’m working on a novel.
My writing
Feature · Verywell Mind
Safeguarding mental health in the gig economy
What freelance work does to our sense of stability, and how gig workers can protect their wellbeing.
Essay · Steeped in Wellness
Playing make believe
On motherhood, returning to myself, and making room for the novel with two toddlers and a full-time job.
Profile · Mantra Health
A college president on belonging
Colgate’s Brian W. Casey on making social connection part of campus mental health.
Case study · Yuvo Health
Metro Community Health Centers: their story
How a community health network grew its reach, told through the people doing the work.
Strategy & storytelling
Well-told stories make an impact.
I lead brand and content for mission-driven mental health and healthcare organizations. I’ve built go-to-market content engines and editorial strategies from the ground up, along with the teams behind them, recruiting and mentoring freelancers across content, design, social, SEO, and PR.
I’ve forged partnerships with AFSP, The Jed Foundation, and The Steve Fund; led communications through product launches, a CEO transition, and a post-acquisition rebrand; and set the standards for how AI fits into content production without losing a brand’s voice.
I also ghostwrite thought leadership for founders and CEOs, with executive bylines in Fast Company, Modern Healthcare, and Forbes Business Council.
10+
years working with mission-driven startups
$17.2M
closed-won pipeline influenced by content
100+
subject matter experts interviewed
2,500+
organic newsletter subscribers gained within 6 months of launch
“Sarah has a gift for digging into [the] details and making complex topics approachable. I’d recommend her to any team looking for a thoughtful content partner with a great eye for brand strategy.”
— Adrienne Smith, SVP of Growth and Marketing, Yuvo Health
The newsletter
Steeped in Wellness
Navigating women’s health and mental health, motherhood, and the creative pursuit — essays, occasional interviews, and roundups.
Let’s connect
Have a story that needs telling?
I’d love to hear from you.